Products and Projects cost money to deliver. Yet most of us as project, program, product leaders feel disconnected from the financial equation that drives our initiatives. Ironically, executives who own the business case are asking us to justify additional resources and budget.

That tension leaves us with many questions: Why should I shoulder financial justifications owned by someone higher up the organization? How can I juggle getting things done while also owning the business case? How do I answer these questions if my project isn't even about profit or ROI?

Whether you are an agile product owner or a senior program manager, this provocative session will equip you to champion your project as the best investment of time, attention, and resources. Come learn how to tell your project story, and demonstrate your skills as a strategic project leader.

Speaker:

Jesse Fewell 

BIO:

Jesse Fewell is an executive consultant who has taught and coached thousands of leaders and professionals in fourteen countries on five continents.

A management thought leader, he has founded three professional association communities, chaired or contributed to five agile certifications and six project management standards. He chairs the upcoming edition of the PMBOK Guide (2025), the premier global standard from the Project Management Institute.

His consulting firm, Fewell Innovation, has attracted clients from the Federal Reserve Bank to Duolingo to Washington DC public schools, and over 100 other global organizations.

His writings on change have reached over half a million readers worldwide in eleven languages, including the critically acclaimed book Untapped Agility: 7 Leadership Moves to Transform Your Transformation.

A graduate of Johns Hopkins University, Jesse’s industry contributions have earned him an IEEE Computer Society’s Golden Core Award.

KEY TAKEAWAYS:

• Project leaders will learn how to bridge the gap between project execution and financial justification, enhancing their ability to secure additional resources and budgets.
• Strategies will be provided to help leaders manage project delivery while also taking ownership of the business case, even for projects not focused on profit or ROI.
• Attendees will gain skills in advocating for their projects, telling compelling project stories, and demonstrating their value as strategic project leaders.